Sonnie is the creation of friends and co-founders, Eloise Shanahan and Ally Munro, who sought to create a sartorial solution to meet their own needs for premium, stylish wardrobe staples for their children. With six sons between them, the Kiwi mothers had a clear vision - a children’s clothing label that was functional but fashionable, with a focus on quality pieces that can be worn, loved and passed down.
Designed in their Auckland, New Zealand studio and calling on local artists to collaborate on one-of-a kind prints, Sonnie’s collections are created with rambunctious kids - and their discerning parents - in mind. Sonnie garments are ethically and sustainably produced using quality fabrics - including 100% GOTS certified organic cotton - which are safer for children and kinder on the environment.
