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We the Children is a quality eyewear & accessory brand designed for children.

Their handcrafted eyewear collection is considered in every detail, choosing quality materials and functional designs our collection is inspired by a timeless aesthetic and a playfulness of childhood. 

We the Children is designed in Melbourne and delivered to you in sustainably-sourced materials.


Jelly Mallow is a contemporary premium fashion brand from South Korea for kids, with the latest grown-up trends.

Launched in 2013, their clothes are designed to look good, feel comfortable, and make kids happy!
Created in 2016 by Parisian mom of two and Founder of Smallable, Cécile Roederer, Hundred Pieces is a children and teen clothing brand that designs cool, relaxed, and easy to wear garments inspired by urban culture and vintage sportswear.

Featuring retro-chic essentials made from materials like brushed cotton, jersey and velvet, their ever growing collection has a strict emphasis on quality, style, prints and accessibility.

Sarah, a mum herself, works with a team of 3 in Auckland. "I love coming to work," she says. "The people I have worked with have had such a massive influence on the brand. It's really important to me that we all get on really well." Lamington socks and tights are knitted in New Zealand, something which is equally important to Sarah and ensures the brand's high quality standards are met.

Stocked in high-end retailers around New Zealand and the world, Lamington have definitely earned their status as the country's "top-drawer sock".


The Goldie + Ace philosophy is one of quality over quantity, buy less, wear it more and pass it on. Our unique range has a cool whimsical vibe with the vision to let kids be kids, available in sizes 0 to 6.

Made using the softest yarns and dyes to care for young skin, all pieces are designed in Australia with a promise not to shrink, stretch, fade or pill. An obsession with ensuring each individual garment is made to perfection means Goldie + Ace’s soft, high-quality clothes are made to last. We are proud to work with talented local artists to develop our gorgeous prints.



Blending retro-cool with classic British heritage styles, Young Soles shoes are designed in East London and made in Europe using the highest quality materials.

Acknowledging trends and giving them our own twist, we always ensure we stay true to our brand, whether its borrowing from childhood memories, music, or a style movement, there is always inspiration to be found.

Built to last with all the features parents should expect from a child’s shoe, our lasts follow the shape of the foot with a wide toe and narrow heel.

We love the smell of natural materials, we use soft and supple leather to make our uppers and linings, allowing the upper to mould to the contours of the foot. Our lightweight and flexible outsole mixes traditional detailing with contemporary materials, chosen for growing feet and first steps.

With styles that complement a variety of outfits your child will look and feel like the coolest kid in town. We love them, we think you will too.



In 2018 Crywolf was launched, with the founding vision of getting kids outdoors and providing them with the outerwear to do so. Now in its 2nd year, Crywolf is proudly stocked in over 150 locations around the world and continues to grow.

Crywolf rainwear is fun, functional and big on style and when the rain sets in, we have kids aged 1-14 years covered. Our collections feature limited edition prints and include 100% waterproof Play Jackets and Overalls, Rain Boots and upcoming Magic Jacket. Our innovative Eco-Puffer Jackets that are filled with recycled water bottles, with new styles launching March.

Crywolf is proudly designed and tested in New Zealand by adventure loving kiwi kids.



G.NANCY is the realised dream of Sydney-based kiwi designer Georgia Nancy Holmes.

The charming range is a collection of simple but beautiful long and short PJ sets and nighties in a collection of prints - G.Nancy's trademark stars and a new print every season exclusively designed in collaboration with her husband, partner in love and life - illustrator and artist Oli Holmes.

"Having grown up in the country where baths were taken at four in the afternoon and we were rarely out of our pyjamas, it is truly a labor of love for me to create a beautiful product that kids can happily lounge around in on lazy mornings or pull on in the early evening just to feel cosy and snug," said Georgia, a former nanny with a wealth of experience getting kids into their PJs!

Once the little ones are tucked up in bed in their G.Nancy PJs, parents can rest easy too: all of the pyjamas are made from organic cotton, coloured with the highest quality ethical dyes and printed with the softest water-based inks.

The PJs are truly a local product from start to finish, having been designed, dyed, printed, and manufactured in Sydney.



Local headwear label Fallen Broken Street brings the time-honoured art of millinery into the present. Launched in 2011, the Byron Bay-based brand is the brainchild of David Frim and Justin Crawford – the pair combined their experience in the fields of fashion and photography with their desire to create accessories that are as timeless as they are unique.

Fallen Broken Street draws inspiration from the creative energy that underscores the heart of Byron Bay; individuals who are carefree, passionate and aren’t afraid to stand out.  Coupled with a love of all things travel and art, the label has created an inimitable and instantly recognisable aesthetic that has garnered a cult-like following in just a few short years. Collaborations with the likes of Monster Children magazine and Sunday Somewhere have seen the label permeate the Australian fashion landscape and redefine traditional notions of the hat as essential, not optional, to personal style.



Jelly Alligator is a European brand with all clothing being made in ethical working conditions in Europe.

Their first-ever collection ‘Arcade Masters’ will be landing in the beginning of May 2020, and is inspired by retro video games. The collection was shot in a retro arcade alley in Los Angeles, where many Hollywood movies have been filmed!

Jelly Alligator clothing is available in all ages from newborn up to 12 years old.

Their swimwear is not only UV50+ protected, but is made with recycled plastic bottles!



Yvonne’s label ONE DAY PARADE, started as a DIY project from her kitchen table and watching youtube tutorials, and an Etsy store.

Fast forward a few years and her ‘project’ has grown into a fully manufactured children’s clothing brand.

ODP designs can now be found in selected e-stores and shops all over the globe. The philosophy behind ODP is to ‘keep things simple’ and celebrate the little things in life, living one day at a time.


Junior Blvd is a children’s clothing label hand crafted in Sydney Australia using high quality sustainable bamboo and cotton materials.

Founder and Owner Louise Sykes is a fast emerging designer bringing a unique sense of playfulness and freedom to her colourful collections that are being recognised around the world. Her passion for colour mixing is showcased throughout her modern yet slightly retro style.


Les Petits Vandales, a new slow fashion brand from the North of Spain.

Our brand seeks to make fun clothing, to let children be children and to celebrate their natural sparkle and madness.

We are happy to present our first collection “Little Crazy Ones”.
Our designs are cheerful and colourful with bold and sometimes risky combinations.

All our collection is made in Portugal, we care about who made our clothes just us much as who make them for.



Born in Australia in 2006, the Paper Wings Label, and the designs we produced are recognised globally for their unique designs and superb craftsmanship.

At Paper Wings it is our mission to sustainably create imaginative, original and fun products for children, and in doing so, always celebrate what it is to be a child.

Through in house production processes Paper Wings has become an ethical and sustainable brand that is committed to minimising waste, using organic cotton, low impact dyes, up cycling fabric and many other socially beneficial initiatives for our production team and the broader community.