Hi! We're PLAY etc, a fun clothing range for kids 0-10.
Born in the summer of 2017, PLAY etc combines modern styles with a hint of nostalgia. We like fun so our designs are bright, playful and, most importantly, easy to wear. We're inspired by the days of our own childhood, the fun times spent with friends and the excitement of simple things: bike rides with the neighbourhood kids and late night lolly scoffing at sleepovers.
* Our PLAY etc SS21 collection items are PRE ORDER, due to arrive in store early November *